Ahead of Rosh Hashanah – MDA for the Community: “Wine and Honey” Campaign

Magen David Adom (MDA) is launching the new year with a special fundraising campaign called "Wine and Honey," aimed at helping underprivileged families celebrate Rosh Hashanah with dignity.

Photo Credit: Liron Almog/Flash90

Thousands of MDA volunteers, both youth and adults, are currently stationed at supermarkets and grocery stores across the country, collecting food packages for those most in need.

The fundraising campaign, which will continue until the eve of Rosh Hashanah, provides an opportunity for the public to contribute and take part in this community effort. Volunteers will be actively collecting and packaging thousands of food parcels to ensure as many families as possible can celebrate Rosh Hashanah properly.

MDA invites the public to come and donate products at the entrances to supermarkets and grocery stores throughout the country. Recommended items for donation include:
– Honey and wine, symbolizing the holiday
– Grape juice
– Canned goods
– Oil and sugar
– Chocolate spread and jam
– Cakes and cookies
– Black coffee and instant coffee
– Soft drinks
– Additional dry food products

MDA CEO Eli Bin emphasizes the importance of the campaign: “We are making every effort to provide a full and dignified holiday meal for underprivileged families. MDA is an organization whose life-saving activities are intertwined with the lives of Israel’s residents, and we are happy to assist in any activity that contributes to the community.”

Bin added that the connection with the community is a top priority for MDA: “We are in constant contact with welfare authorities across the country throughout the year, and especially during the holidays. It is important for us to reach as many families as possible to try and assist. These are humanitarian missions of the highest order.”

The “Wine and Honey” campaign demonstrates MDA’s commitment not only to saving lives in emergencies but also to improving the quality of life for Israeli citizens every day. Through collaboration between the organization’s dedicated volunteers and the wider public, MDA hopes to make the Rosh Hashanah celebrations brighter and more joyful for thousands of families across the country.

The public is invited to participate in this important campaign and donate as much as they can. Every contribution, big or small, can make a difference for a family in need during the holiday season.

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